Scuff N Die was created in 2020 with the true sneakerhead in mind. The inspiration and concept were drawn from an iconic scene in Spike Lee’s film, “Do The Right Thing.”

I received my first pair of Jordan 4s in 1989. I did everything in those shoes—from trying to be “Like Mike” on the basketball court to skateboarding, playing tennis, soccer, and running wild on the school playground. I vividly remember the scene in “Do The Right Thing” where Giancarlo Esposito’s character, Buggin’ Out, has his brand new Cement White Jordan 4s scuffed by a fanatical Boston Celtics supporter, played by John Savage.

I recall feeling as if that scuff had happened to my own Jordan 4s! It was then that I realized there are other sneakerheads who view and cherish these shoes as walking art, a statement—whether on a court, a field, or a bustling urban street. Style, art, and functionality come together in Scuff and Die, a unique blend of custom active streetwear inspired by sneaker culture and my personal experiences.

***Please note: This brand does not condone, support, or promote violence. Just be careful, not sorry.***